With their common love for fashion, it is natural that childhood friends Barbara Boccara and Sharon Krief decided to build their French label – Ba & sh. They embarked on the adventure Ba & sh to create the " perfect wardrobe " by drawing clothes they want to wear every day. Collections like them are feminine , simple , joyful , fresh and colorful. In 2003, Le Printemps , Le Bon Marché and Franck & Fils were seduced by their collection. After opening their first boutique in Saint Germain des Près they continue to grow and now ba & sh is present in over 450 outlets worldwide .